June 8, 2020 Source: YOKA
The only Korean brand among these brands that won the ‘Super Tmall Global Operational Excellence Award of 2018’-the largest online shopping mall in China, Tmall Global into which more than 18,000 brands entered, but only 8 of them were highly praised in terms of membership operational projects of Tmall Global overseas flagship stores and scale of pure visitors – from 2015 to 2017, the brand’s sales volume ranked top 10 in the Tmall Global facial mask department
On March 21, at the TMALL GLOBAL TG 1000 GLOBAL PARTNERS SUMMIT, the international medical cosmetics brand Leaders Cosmetics (016100, representative director Kim Jinku, http://www.leaderscosmetics.com) won the ‘Operational Excellence Award of 2018’.
Tmall Global, where more than 18,000 brands have settled in, is a representative online mall in China operated by Alibaba. On that day, 8 brands with high operational capabilities of brand stores were selected from these brands in the market, and won the best operational award.
In particular, Leaders Cosmetics is the only Korean cosmetics brand that has won the “Best Management Award of 2018” and has attracted much attention. Among the various evaluation criteria, Tmall Global flagship store has been highly praised for its active membership operational system, management of new and old customers, and the pure visitor scale of the flagship store.
Relevant personnel of Leaders Cosmetics mentioned that：
“As South Korea’s TOP beauty brand, Leaders ranked top 10 in the sales volume list of Tmall Global facial mask department from 2015 to 2017, and has gained extremely high popularity in China. Leaders, as the top 1 international medical cosmetics brand whose brand operational capabilities has been recognized by Tmall, the largest online shopping mall in China, will launch more excellent products.”
Leaders Cosmetics is based on the professional strength of Leaders Dermatologists who graduated from Seoul National University which has won great popularity both at home and abroad. This year, it will further strengthen its brand advantage, and plan to actively launch skincare products other than facial masks through joint research with dermatologists to enhance the brand awareness of “medical cosmetics”.