S'Young

Language

中文

CHINA PARTNER

ALL DIMENSIONS
OMNI CHANNEL
DIGITAL DRIVEN

ONLINE

OFFLINE

ONLINE CHANNEL

As the The 1st E-commerce Based Consumer Goods Company Listed In China, S'YOUNG International has leading capability in cooperating with all online channels. With 100% coverage and first-class sales capacity, S'YOUNG has won many awards such as "Tmall Golden Makeup Award" and "JD Annual Mask Sales Champion Brand", and each platform has established a fast entry channel for us. S'YOUNG International fully meets the needs of consumers and established a comprehensive online shopping network.

OFFLINE CHANNEL

Up to now, S'YOUNG International has established partnerships with more than 6,000 offline channels to fully meet the diversified needs of various consumers, including the world's top luxury shopping mall SKP, Europe's largest department store Galeries Lafayette, the old English department store Lane Crawford, China's largest department store Wangfujing, etc.;and we have collaborated with high-end hotels such as ROSEWOOD HOTEL, which is the world's leading lifestyle and hospitality fashion and beauty retail collection；Lahkah LHW, the only hotel in Mainland China for the Leading Hotel Group；Sheraton, the high-end hotel brand of the Marriott Hotel Group；Capella, a luxury resort hotel；and Yuki Spa, a high-end spa. Also, we established good relationships with various premium beauty collection stores, such as Sephora, Joyce Beauty, Little B, Watsons, as well as pharmacy etc,.

SKP SKP High-end shopping centre, Top 1 of China's department store for ten consecutive years
Lane Crawford British-style department store, known for selling fine European brands
Galeries Lafayette Upmarket French department store chain, the biggest in Europe.
Wangfujing Group The largest retail group in mainland China focusing on department store business

Yuki Spa Yuki Spa High-end SPA
Capella Hotel Luxury resort hotel with 112 manors, suites and rooms designed by British famous architect
Sheraton Sheraton Marriott International' premium hotel brands
Lahkah LHW The Leading Hotels of the World's only hotel in Mainland China, South China
ROSEWOOD HOTEL One of the world’s leading global lifestyle and hospitality management groups

Mannings A health and beauty chain brand owned by DFI Retail Group, which is the Asia's largest retail group, with over 40 years of retail experience
The colorist The largest makeup beauty collection stores in China
WOW COLOUR The first "one-stop professional beauty and personal care retailer for young generation”
Little B Beauty and lifestyle concept store owned by The Beast, China's leading art lifestyle brand with 36 stores
Watson Asia's leading healthy and beauty retailer, with operations in 14 Asian and European markets
Joyce Beauty Famous luxury beauty collection landmark, featuring the world‘s most popular beauty brands
Sephora The world's leading cosmetics retail chain, belongs to the world's largest luxury brand group, LVMH

Brand
Brand
Product
Product
Marketing
Marketing
Operation
Operation
Logistics
Logistics

Brand

We collaborate with excellent niche beauty brands worldwide to establish clear and effective brand positioning in line with the trends in the Chinese beauty market and the brand genes with different characteristics, enabling them to demonstrate their uniqueness and stand out from the local market.

S'YOUNG International understands, amplifies and optimises the genes of each brand and adapts them to the Chinese market. We have helped to establish the KIKO Italian trendy makeup positioning, Evidens de Beauté high luxury brand mind, LUMENE natural brand concept, and Dr. Ci:Labo aesthetic medicine beauty brand mind.

Product

In the complex and changing Chinese market, we create differentiated product matrix, establish a perfect product system and incubate hero product with recognition and appeal, S'YOUNG International hatch up more than 40 phenomenal products, including Super Facial Mask, Dr. Ci:Labo 377,KIKO Powder foundation, etc. to empower the brand to become more competitive in the Chinese market.

Marketing

S'YOUNG International have a complete influencer system, media system and content system, through the various capabilities of our in-house media center and in-depth collaboration with media and social channels including vertical channels, traditional media channels, emerging video channels, live streaming channels, etc , we generate high-quality marketing strategies and 100% media exposure to effectively communicate to our target audience.

Our own MCN organization, S'YOUNG new media, with 1300 square meters and 30 + professional live broadcasting base, which integrates photo shooting, video and live broadcasting. Now, S'YOUNG new media has 110+ signed anchors and influencers. Also, we have reached in-depth cooperation with top KOLs and KOCs，In 2021, we cooperated with more than 200 TOP class KOLs covering skin care, hair care, perfume, lifestyle, ingredients, products testing and so on.

Operation

As the The 1st E-commerce Based Consumer Goods Company Listed In China, our team focuses on customer service, creative design, membership management, and comprehensively launches customized operation strategies for each unique overseas brand.

We have 16 years of experience in the operation of beauty members, for all the high-end brands we cooperate with have built an exclusive membership operation system, such as EvidenS de Beaute, which has accumulated more than 200,000 accurate high-end member private domain, and the brand's senior members can enjoy offline SPA services + high-end salon + 3-in-one exclusive beauty consultation service+ member gift package, and the member repurchase rate exceeds more than 50% of the industry

Logistics

With 16 years of warehouse & logistics operation experience, S'YOUNG International has established a complete warehouse and logistics system in China. We have established an intelligent distribution system, and equipped with intelligent picking robots, which are capable of fast, accurate, hygienic and safe picking operations, ensuring that the picking error rate is kept within 0.005%.

Within the country, 20 warehouse & logistics centers are set up in Changsha, Wuhan, Tianjin, Shanghai, Chengdu and Ningbo, with a total of 14 domestic warehouses and 6 cooperative bonded warehouses, covering a population of 140 million. We have realized 8-hour delivery for same-city order, 24-hour delivery for 14 core-city order and the 48-hour delivery rate is up to 95% for the whole country.

Brand Business Analysis System& Brand Management System

Marketing system

Digital platform of KOL marketing achieves the whole process of online management for KOL marketing, and has accumulated a large number of cooperation databases. According to the differentiated brand positioning and target groups, it matches a diverse and accurate KOL matrix to achieve precise marketing.

Customer service system

Completely record consumers' feedback on products, and provide comprehensive analysis of key indicators and negative reviews to help brands better understand Chinese beauty consumers, upgrade products and experience based on consumers' feedback.

Channel management system

An online and offline smart retail digital channel management system that supports the dual business modes of general trade and cross-border, it provides flexible data analysis capabilities and diverse marketing tools, which builds a huge digital distribution management system to help brands rapidly and efficiently access various channels in the Chinese market.

Membership management system

Build a digital membership management system to help brands convey refined membership marketing, and support the integration of "One ID" for global members, it provides multi-dimensional insights into members' databases, accomplishes automatic marketing, result tracking and improves users' loyalty based on different life cycles of members.

Data analysis system

Collecting and analyzing industrial markets, indexes and statistics of hero products, tracking the status of brand marketing, helping brands quickly understand the Chinese market and make clear and correct strategic decisions.

Supply chain management system

A brand-centric supply chain platform that achieves online management of sales forecasting, procurement execution, customs clearance, expense settlement, and inventory monitoring, which helps brands improve the efficiency of procurement execution and the quality of inventory control.